Assignment 15A

Buyer Behavior


Interviews

Eddie mid 30's works for Apple as an online specialist. very tech savvy

Eddie is big into electronics and gadgets. He also likes to do his research before buying anything. He will check the reviews and the manufacturers specs etc. Even if it's a simple purchase like shoes. He also prefers to shop online. He does not like brick and mortar retailers. He also like only the top of the line things. Price doesn't matter to him. Eddie also likes to buy everything on credit cards and pay them off at the end of the month. He usually ends up second guessing his purchases but hardly ever returns things. He is guilty of selling things he doesn't like and buying something else. Like a Nikon camera he purchased a few months ago for his side business of photography. He sold it online for half of what he paid for it and then bought a more expensive one.
( I wish I could be Eddie haha)

Monika early 20's works in retail for Buckle

Monika loves to shop. She hates shopping online unless there's something she really can't get in a store. She is on a tight budget so online shopping is probably better for her but she prefers the instant satisfaction of a purchase. Things also don't have to be brand new either. She like to go to resale shops and flea markets too. She prefers to pay in cash or with a debit card because she knows she gets herself into trouble with her credit cards. She keeps them for emergencies only. She makes sure her purchase is something she really needs at the time so she doesn't regret spending the money on it later. Although it she finds it cheaper some where else she will try and get the better deal.

Darrel mid 40's Bakery manager for Publix for 25 years

Darrel is a bit old school. He pays for everything in cash and hates to shop online. He hates shopping period unless its garage sales or pawn shops. He is a regular Mr. fix it and does handyman work on his days off. So he wants things right now and he will haggle the price with you if he can. His house is paid for and so are all of his vehicles. He doesn't want new and the latest and greatest. He wants to pay for something once and keep it for 10 or 20 years. He doesn't ever have buyers remorse. However his wife usually likes to make more purchases on a whim.

I think it really depends on the type of person you are. If you're a person that's really on a tight budget you are more likely to have buyers remorse, for basically spending that money that you shouldn't have. Then again if you're like Eddie, where money really isn't a part of your decision, you might never be satisfied with a purchase. You may think that there's something better out there. Eddie also like to send off for the newest Iphone when it comes out. whether he needs a new one or not. I think all of us do tend to research things whether we think we do or not. Even if it's comparing two different boxes of cereal at the grocery store. One's cheaper with the same ingredients, while one has a name brand and costs a bit more.