Segment
Children and young adults. The parents of these children are the ones I chose to interview. One child (age 10) has autism and has a problem interacting with others.
The second child (age 16) is a paraplegic
I also chose 2 peopl to interview that would have a need for one of my trained horses.
One gentleman is an endurance rider that competes across the country. The other woman is an officer for the mounted unit back home in Florida.
Interview recap
The demand for both the sale of these horse and the riding program was met with positive feedback. The mother of the autistic child said she has previously taken her daughter to riding lessons before they moved here and it has helped tremendously with her confidence and interaction with others. While interviewing her she made it a point to tell me she would be my first client if I ever decide to pursue this here in the area. The 16 year old loves animals and didn't know riding horses would be an option for her. I even shared with her the special horse shows and paralympic equestrian games that other compete in.
My two interviews for the sale of my mustangs were great. I happen to ride the trails occasionally with the gentleman looking for an endurance horse. He has racking horses which do well on his trails but he was looking into the mustangs after going to an extreme mustang makeover competition. He would certainly be interested in my horses should I happen to have one come up for sale. The police officer currently rides for the mounted unit in Pinellas Park. They use draft horses currently but she also trains horses herself. She was very intrigued by this business idea. She loves the rescue horses and would help promote my business and love to have some of these horses on her unit.
Describing this segment
I think this business would be met with open minds and willing clients. Again it would all depend on where and how you did it. But hearing the positive feedback from different potential clients was great. I think the best place for this would be on the outskirts of a larger city. One of the mothers suggested I team up with 4-H for volunteers, which I think is a great idea.
Hey Aliese!
ReplyDeleteI think that this a great idea. I honestly think that the positive feedback from your interviews is very evident of that. A lot of your clients would definitely benefit from it. It heartwarming to see that each individual that interacts with the horse will have their own unique bond with it. If I were a mother, I would encourage even my kids participate in this riding program.
Hello, I liked how you talked about how riding horses helps children in many different ways. It seems a good business plan would incorporate the police horses. Maybe help coordinate events where you can bring police horses and children in a fun family friendly event. In the future, this would be good for advertising your business and help children experience something they don’t usually do.
ReplyDelete